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Critical Web Design Considerations
Not all web designers are alike, here are some things you need to consider

   

Pricing Considerations
A little insight into why paying less often costs more in the long run

Finished From the Start
Ten ways to obliterate your online potential

   

SSL Primer

What SSL does, how it works, and why it matters

 
   

 

eCommerce Development

eCommerce solutions come in all shapes and sizes. There are cheap "out of the box" solutions and there are enterprise-level eCommerce portals. I offer something in between.

My feature-rich eCommerce solutions are custom built for every client so that they have the foundation they need to achieve success in the online marketplace. Unlike providers who take a revolving door approach to eCommerce, you'll appreciate working with a firm that has your best interests in mind every step of the way.



Highly advanced ecommerce site complete with a customer rewards program and extended customer support area to help boost loyalty. Handled all aspects of site development and integration.

View Close-up | View Entire Portfolio

 

"I need something like Amazon. For $500."
If you're looking for a cheap alternative to practical eCommerce, then I'm not the shop for you. I don't like to do something if it can't be done right and I'm not in the business of just throwing together some "Add to Cart" buttons and a basic web cart for my clients. Instead, I pay close attention to the critical elements of a successful web presence so that you can:

Create a leading-edge image
Make a great first impression for instant credibility
Streamline online sales and transactions
Cultivate your store data for revenue opportunities
Provide an efficient, secure, and robust shopping environment
Easily manage all aspects of your online store
Set the stage for future growth and expansion

There are plenty of web designers willing to provide you with an eCommerce solution for a few hundred bucks, but the old adage "you get what you pay for" should be resonating through your head when you get a proposal like this. eCommerce is not a one-size-fits-all solution and if they don't consider your target audience, online goals, and required features before starting, then they just don't have your best interest at heart.

At Kadabra Studios, I don't just churn and burn, I make it a process. While discount web designers have to get people in and get them right back out again in order to survive, I want to give you every opportunity to succeed. This equates to more personal attention, a more flexible eCommerce environment, and my assurance that the custom eCommerce solution I provide is right for you and your business.

As with my professional web design services, you'll benefit from a wide range of talents when you contract me to cultivate your online store. I'll consider all of the factors that can affect a website's success and then build a custom solution to match. Some of the elements I'll consider as I design your eCommerce site include:

Site purpose and online goals
Target audience analysis
Content development
Theme building and branding considerations
Traffic, promotional and marketing considerations
Navigation structure recommendations
Usability and visitor impact
Required eCommerce features
Site architecture and page structure
Page layout and site design
Site administration and order/customer management
Data mining and reporting
Payment processing and security concerns
and much more!

 
 


Everything you need and then some

What follows is a list of all the different features and functions you can expect when contracting with Kadabra Studios to build your online store. My eCommerce development rates generally range from $1,500 to $6,000 and up depending on the kind of functionality, design, and site assets you need. Simply contact me to discuss your needs in more detail.

   

 • No programming required

 • No HTML, PHP, SQL knowledge necessary

 • User friendly browser-based administration panel

 • Import your existing product database

 • Bulk uploading of products, thumbnails and pictures supported

 • Three hour support block provided

 • Server set-up, cart engine installation & testing
 
 • Custom design and layout to specifications
 • Intuitive site navigation for easy use
 • Support for thumbnail product images
 • Category-based images and descriptions
 • Unlimited number of product images
 • Side-bar "mini-cart" viewable on all store pages
 • Integrated store search to help visitors find products more easily
 • Cascading Style Sheet used throughout
 • Use my design or integrate your own look and feel
 • Supporting graphics and icons
 • Site content and text integration
 
 • All orders stored in MySQL database for easy retrieval
 • Customers can browse their order history
 • Real-time order tracking
 • Customers can register for express checkout
 • Automated password retrieval via email
 • Customizable HTML email notifications and invoices
 • Automated repeat customer tracking
 • Integrated newsletter system
 • User-friendly shopping cart and checkout
 • Multiple customer types with unique pricing based on their membership level
 • Wholesale buyer support
 • Optional Customer Rewards program to boost customer loyalty
 
 • Unlimited number of products
 • Unlimited number of categories
 • Unlimited category nesting
 • Members-only categories supported
 • "Featured Products" area
 • Can automatically display best selling producs
 • Related products, upselling and cross-selling
 • Add multimedia clips, samples, etc. to product detail pages
 • One-click product enable/disable switch
 • Sort categories and product search results by name, sku, price, etc.
 • Product search by title, description, sku, price, keyword, and category
 
 • Unlimited product options, variants & properties (i.e. colors, sizes, etc.)
 • Unlimited custom input fields for products
 • Up to ten custom information fields for products
 • HTML-enriched product descriptions supported
 • Unlimited number of product images
 • Multiple unit pricing for quantities (price breaks)
 • List products in up to four different categories
 • Set different prices and SKUs for each product option
 
 • Unlimited discount coupon codes
 • Gift certificates support
 • Full inventory control via administration panel
 • "Out of Stock" messages if past inventory threshold
 • Quantity discounts based on units ordered
 • Retail and wholesale prices based on member level
 • Set minimum store order amount
 
 • Real-time USPS, FedEx and UPS ship calculation supported (extra fee applies)
 • Unlimited number of custom shipping options
 • Base shipping on weight, order total, flat rate, or per item
 • Set weight limit for shipping methods
 • Add mark-up for real-time shipping methods
 • Flat-rate shipping supported
 • Mark certain products with "free shipping"
 • Issue promotional "free shipping" coupons
 • Add handling or freight charges to each order
 • Provide international, domestic & local shipping
 • Restrict shipping based on customer location
 • Allow customers to choose shipping method
 • Full support for downloadable goods
 • Customized sales tax calculations
 • Product-specific taxes
 • Organize tax & shipping settings based on state or county zones
 
 • Accept payments in any multiple currencies
 • Real-time credit card processing integration
 • Supports manual (offline) credit card processing
 • Fully integrated to accept PayPal payments
 • Also supports payment by check, purchase orders, telephone, fax and COD
 
 • Comprehensive store statistics:
      - Total number of orders
      - Total number of customers
      - Total product views by name or title
      - Total category views
      - Products removed from customer carts
      - Sales by product and best sellers
      - Total overall sales volume
      - Searchable by date
 • Searchable order data
 • Order data presented in printable format
 • Printable shipping labels
 • Search engine and incoming traffic tracker
 • Referrer data for all customers
 • Shipment and fulfillment interface to update orders
 • Export sales and customer data
 
 • Open source PHP coding
 • Compatible with UNIX and Linux servers
 • Powered by custom MySQL database
 • Full HTTPS (SSL) support
 • Flexible architecture for future modifications
 • Discounted hosting packages available (three months provided at no charge)
 
 • Pages indexable by all major search engines
 • Define custom META tags for each product and category
 • Customer referrer info is stored in database
 • Auto-generated static HTML catalog conversion
 • Search engine optimization services available
 
 • Password-protected administrative access
 • All changes are made site wide in real-time
 • Control site from anywhere in the world using a web browser (i.e. Internet Explorer, FireFox, or Netscape)
 • Unlimited number of administrative accounts
 • Access, view, update, fulfill and delete orders
 • View and edit customers, members and users
 • Access a complete suite of marketing reports
 • Manage all discounts, coupons, and specials
 • Manage all products and categories
 • Manage inventory, taxes and shipping methods
 • Support for restricted administrative accounts
 
 • Full HTTPS (SSL) support
 • Secure HTTPS (SSL) administrative area support
 • Password-protected administrative access
 • Encrypted customer data
 • PGP-encrypted email notifications (optional)
 • Real-time security notification of failed logins
 • Full site and database backup system
 
 • Search for customers who bought by product and email them a newsletter or special message to upsell or cross sell
 • Search for customers who bought by category and email a personal message
 • Send emails with unsubscribe links automatically placed at the bottom
 • Send Plain and HMTL multi-part emails to your customers automatically
 • Filter out customers who do not want to receive emails from you
 
 • Top 5 Products report monthly report on a 12-month breakdown
 • Top 5 Orders report monthly report on a 12-month breakdown
 • Monthly Summary report of number of orders, products sold, and customers
 • Annual revenue reports showing a 12 month summary
 • Product revenue and purchase reports via date range search
 • Category revenue and category performance report with quick filter of customers
 • Product profit reports based on selling price vs. cost
 • Get profit reports based on selling price vs. cost , shipping, and discounts
 
 • Search/Email repeat customers by number of orders and date ranges
 • Search/Email customers who used discount coupons within any date range
 • Search for customers by last login dates
 • Search for Big Spenders by filtering out customers who spent over $X
 • Search for customers via country, city and target contact and sales by "locale"
 
 • Batch import emails into the newsletter subscription list
 • Export to text file of all subscribers
 • Edit, view, delete and clear from the newsletter subscriber list
 • Send Plain AND HMTL multi-part newsletters to your customers automatically
 
 • Follow LIVE customers as they browse your site - actually see the page change
 • Unique visitor tracking
 • Quick links to daily profit, sales reports
 • View live customers on site, see where they came from, see which pages they are viewing, and see how much time they have spent on your site
 • View customer activity on the site for the past 24 hours
 • Simple referrer reports help you see exactly where your traffic is coming from
 • Search Engine keyword reporting and tracking
 
   

What I do not provide...
As the client, you are responsible for adding products, providing images and text, managing customers, fulfilling orders, etc.

Product photos
You will be responsible for uploading the product images and thumbnail images used on your site. I do offer optimization and uploading services for a very small fee.

Data entry
You will be responsible for adding product information and details to your store and/or converting and importing your existing product database. I also offer this service at very affordable rates.

Additional sub-pages and site content
Every storefront comes complete with a number of added web pages such as an "About
Us" page (or similar), FAQ page (or similar), privacy statement, terms & conditions, etc. If you
need additional pages above and beyond what I already include, these can be provided
and integrated within your store. The rate will depend on your overall needs and requirements.

SSL Security Certificate
You will want to make sure that your site is secure so that people feel comfortable when shopping with your store. Whether through Verisign, Thawte, GeoTrust, or another third party, I will help you obtain your security certificate. If I host your web site on my servers, I will install it at no charge once you purchase the certificate.

Web Hosting and Server Management
You must have a UNIX, Linux or Windows host server complete with Perl, MySQL, and PHP support before I can complete your storefront. I can provide a complete list of server requirements for you and your web host if you request it.

Ready to get started?
Once underway, the process will begin with an initial consultation so that I can gain a better understanding of your company, products, target audience, desired features and online goals. I would then get right to work and handle everything from design to database development to final eCommerce integration.

Once ready for launch, which is generally 2-3 weeks away, you can add your products and start selling! Customers will be able to shop for the products they want, pay securely online, and have full confidence in your ability to deliver thanks to an inviting and user-friendly interface.

From start to finish, I'll make the process as efficient and rewarding as possible. If you have any questions regarding the features and functionality listed above, please don't hesitate to ask. Unlike cheap eStores with no-frills and no ongoing support, the long-term difference my solution will make to your bottom line is truly immeasurable.

To discuss your custom eCommerce project in more detail, or to gain more insight into the kind of solution I can provide, please contact me for a free consultation. Once I have a better understanding of what you need, I'll provide a complete proposal outlining how I can help.

   
 
Please complete the following and I'll reply as soon as possible. Often within an hour or two.

Web Site Design
E-commerce Development
Search Engine Optimization
Site Content Writing
Online Marketing
Consulting or Site Analysis
eBay Store or Auction Template
Quick Job or Site Fix
Other Inquiry

Name:      
Phone:  
Email:      
Inquiry:

 

 
 
      
 
   
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