| Wherever you need to be, I can help you get there!
It's rare when you can find a web developer that can not only design your web site, but also work with you to promote it. Most web designers just deliver the goods and then leave you to fend for yourself in the daunting online marketplace. Whether you just need a little push or want to discuss an intensive web marketing strategy, I can help you get your business to where it needs to be thanks to a strong background in marketing and public relations.
One of the most common and critical mistakes that web site owners make is thinking that online marketing is all about posting a few ads or scrambling for search engine rank. In reality, you need to have a symbiotic relationship between your web site and your external marketing efforts. If you fail to consider the "marketing hot points" as I call them, then you've already lost. All the visitors in the world won't save you if your web site can't market itself effectively. This is where I come in.
One of the most beneficial aspects of hiring me to design or optimize your web site is that I consider online marketing potential from the very start. I analyze how a site's design will affect usability, visitor interest, and future endeavors. I take the time to make sure that the architecture I recommend will support your marketing efforts. And most importantly, I take the time necessary to fully understand who you intend to target and what you hope to achieve. Ask yourself these simple questions:
• Are you promoting your website where your target audience can see it?
• Do you know how to tap into your customer base to dramatically boost sales?
• Does your web site help establish your brand or detract from it?
• Do you have a strategy in place to create loyal, repeat customers?
• Have you explored the myriad of avenues that exist for online marketing?
• Is your web site's design and navigation capable of maximizing conversion?
• Does your promotional copy engage, motivate, and inspire customers to buy?
• Do you know where to best spend your marketing dollars?
• Have you considered PPC, link campaigns, SEO, or organic web traffic?
I can give you the answers!
Adapting to the winds of change and recognizing emerging opportunities in the online marketplace is vital to success. Recognizing this, I am in constant search of new ways to promote and market my clients' web sites. You have enough to worry about as a business owner and you probably don't have the time, interest or resources to stay on top of all the new trends, marketing opportunities, and techniques that can take you to the top. This is why many choose to have me do it all for them.
Through my proactive efforts, you can benefit from a wide range of online marketing and promotional opportunities, including: |