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Critical Web Design Considerations
Not all web designers are alike, here are some things you need to consider

   

Pricing Considerations
A little insight into why paying less often costs more in the long run

Finished From the Start
Ten ways to obliterate your online potential

   

SSL Primer

What SSL does, how it works, and why it matters

 
   

 

Online Marketing and Promotion

Ok, so you have a web site. Now what? If you find yourself scratching your head about what to do next, you'll want to consider my online marketing and promotion services for your new web presence.

Even if you already have an established web site, this doesn't mean your traffic counts and conversion rates are anywhere near what you had hoped. Depending on your budget, I can tailor a custom online marketing strategy for your company and then oversee the implementation of the strategy to ensure your success.


"He took on a project to rewrite an under-performing web site, and within a couple of days he had my landing pages closing twice as often as before!"

"My website is just AWESOME. Not only did I get a bargain, but he relieved me of one of my biggest worries, that of marketing."

"He delivered smoking copy in a very fast manner, helping me save face with a client. This is very much appreciated."

View Entire Portfolio

 

Wherever you need to be, I can help you get there!
It's rare when you can find a web developer that can not only design your web site, but also work with you to promote it. Most web designers just deliver the goods and then leave you to fend for yourself in the daunting online marketplace. Whether you just need a little push or want to discuss an intensive web marketing strategy, I can help you get your business to where it needs to be thanks to a strong background in marketing and public relations.

One of the most common and critical mistakes that web site owners make is thinking that online marketing is all about posting a few ads or scrambling for search engine rank. In reality, you need to have a symbiotic relationship between your web site and your external marketing efforts. If you fail to consider the "marketing hot points" as I call them, then you've already lost. All the visitors in the world won't save you if your web site can't market itself effectively.

This is where I come in.
One of the most beneficial aspects of hiring me to design or optimize your web site is that I consider online marketing potential from the very start. I analyze how a site's design will affect usability, visitor interest, and future endeavors. I take the time to make sure that the architecture I recommend will support your marketing efforts. And most importantly, I take the time necessary to fully understand who you intend to target and what you hope to achieve.

Ask yourself these simple questions:

Are you promoting your website where your target audience can see it?
Do you know how to tap into your customer base to dramatically boost sales?
Does your web site help establish your brand or detract from it?
Do you have a strategy in place to create loyal, repeat customers?
Have you explored the myriad of avenues that exist for online marketing?
Is your web site's design and navigation capable of maximizing conversion?
Does your promotional copy engage, motivate, and inspire customers to buy?
Do you know where to best spend your marketing dollars?
Have you considered PPC, link campaigns, SEO, or organic web traffic?

I can give you the answers!
Adapting to the winds of change and recognizing emerging opportunities in the online marketplace is vital to success. Recognizing this, I am in constant search of new ways to promote and market my clients' web sites. You have enough to worry about as a business owner and you probably don't have the time, interest or resources to stay on top of all the new trends, marketing opportunities, and techniques that can take you to the top. This is why many choose to have me do it all for them.

Through my proactive efforts, you can benefit from a wide range of online marketing and promotional opportunities, including:

 
Search Engine Visibility
Pay-Per-Click Strategies
Link Popularity Campaigns
Customer Retention Programs
Web Site Optimization
Opt-in Email Distribution
Affiliate Program Development
Visitor Impact Strategies
Data Mining and Target Marketing
Network Advertising and Sponsorship
Ezine and Newsletter Distribution
Offline Marketing Strategies
Mass Interest Articles and RSS Feeds
Public Relations and Press Releases
Viral Marketing Programs
Market Research and Analysis
   

Set the stage for success.
Once I fully understand who you want to target and what you want them to actually do as a result, I can then tailor a custom online marketing strategy for your business. Not only will I work to appeal to this group, but I'll also work to inspire them to act.

I understand that online marketing isn't all about gathering new customers. It should also be used to help foster goodwill with existing customers and firmly ingrain your company in their minds. I also believe that an online marketing strategy must not only generate new traffic, but also generate repeat traffic and viral marketing opportunities.

Overall, I'm as committed to your success as you are, and regardless of your budget, I can certainly tailor a program to match. I'd appreciate having the opportunity to discuss the many options and programs available to you should you wish to further explore online marketing.

 
     
   
If you have online marketing needs, I am ready to assist you. Simply contact me and describe the kind of campaign or results you are looking for, as well as your URL (if you have one), and I'll reply with a brief description of how I can help. You may also want to complete my online quote form to receive a more accurate overview of my recommendations and proposed services.
 
 
Please complete the following and I'll reply as soon as possible. Often within an hour or two.

Web Site Design
E-commerce Development
Search Engine Optimization
Site Content Writing
Online Marketing
Consulting or Site Analysis
eBay Store or Auction Template
Quick Job or Site Fix
Other Inquiry

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