Pricing Considerations
Basing your decision on price alone can be hazardous to your business!

© KadabraStudios.com - All content is the exclusive property of Kadabra Studios and protected by filed copyright.

Granted, it's hard to ignore a proposal that comes in super cheap, but like anything else, you get what you pay for. Basing a decision on price alone without considering a designer's style and abilities can cost you valuable time, money, and potential.

Pricing - Why less can sometimes cost more
Rarely does a client understand everything that goes into one of my web development projects. If they did, they would certainly have no reservations about my pricing. While I am more expensive than amateur or one dimensional web designers, I am far less expensive than the web development agencies I rival.

I work comfortably within my framework as a small business in order to save my clients money without sacrificing output. Less overhead means I have a need for fewer clients, and this translates into us being able to provide the personal attention and outstanding results you deserve.

With Kadabra Studios, you benefit from rates that are 30%-50% lower than typical agency rates, yet the end result will be no different than what a big city firm can provide. Because I don't have to inflate your cost to cover added overhead expenses, 100% of your money is devoted to your project . The result? More for your money. A lot more!

What can I expect to spend?
This entirely depends on what you need. For the typical service or static web site (no database integration or e-commerce capabilities), I charge an average of anywhere from $750 to $3,000 or more depending on size.

Database-driven sites typically run anywhere from $1,000 to $4,000 or more depending on the level of dynamic content, and fully integrated e-commerce sites typically cost anywhere from $1,000 to $6,000
or more depending on design requirements, features, and desired capabilities.

Certainly there are cases where the quoted amount is more or less than these general guidelines, but these are the most recently averaged rates that I have charged based on previous client needs.

But I know a guy who will do everything for a couple hundred bucks!
I have no doubt this is true, but what exactly will you get for your money? Unless your web site is under five pages in size, it is highly probable that you will be grossly dissatisfied with the end result at that price. My proposals are based on experience and a valid assessment of needs. I don't just make up prices depending on my mood at the time. Instead, I actually determine the time and effort it will take to meet your online goals as I draft my proposal.

Whenever you are presented with a "too-good-to-be-true price" , do some due diligence. Take a look at other sites they've done and make sure they aren't just using pre-designed templates or taking other detrimental shortcuts. Ask about their procedures and compare their professionalism with other firms you are considering. You may soon see for yourself why their rates are as low as they are.

If you had the benefit of hindsight, like the majority of my clients, you would run, not walk, from discount web services and “page mills”. They often fail to take you and your business into consideration and fall far short of meeting your goals and desires. When one considers how badly an inferior web presence can affect sales, image, and opportunities, it seems unthinkable that someone would entrust their success to anyone other than a true web professional.

Why do I have to tell you my budget?
Many clients tell us that they feared telling us their true budget limit because they were afraid that I would simply charge their limit even if my original price would have been lower. This couldn't be further from the truth! I didn't get where I am today by being under-handed or by short-changing my clients.

Clients come back to us and refer trusted associates to us for several reasons. I am fair, I provide value, and I tend to their online goals, needs and desires .

I only ask for your budget limit so that I can harness the scope of the project I'm going to propose. For example, if you tell us that your budget is $2,000, then I can't do nearly what I could if your budget was $4,000. Therefore, I'd want to modify my proposal to make sure I don't exceed expectations.

Once I know your online goals and your budget, it is relatively easy for us to propose a web presence that meets both of these considerations. After all, I have the ability to do incredible things for your business, but if your budget is too restrictive, I certainly won't want to dangle unaffordable features in front of you.

In many cases, my proposal will actually come in under budget if your budget limit is reasonable. There are also a few situations when clients wanted to boost their spending a bit to get features once thought out of the range of possibility. Don't be afraid to share your budget concerns with us, you have no idea how much it will help us when I discuss your website concepts, ideas and suggestions.

Just give me as much as you can for as little cash as possible!
Well, I just can't work that way. I need to know your online needs and goals so that I can do your business justice. Not knowing your budget severely impairs my ability to help your business and unless I am aware of your online needs, goals and budget, I simply cannot quote the project. After all, if I guess too low, then I may leave out features you would have loved. And if I guess too high, you may be blown away by the price and become blind to what I am offering.

You aren't alone if you want your web site done super cheap, but I'm not in the business of building poor websites for clients. If money is your chief concern and you simply want a few web pages regardless of their style, then I'm not the firm for you. I'll certainly try and work within your goals and budget, but there is a point where the two just won't get along.

You can't get a site that rivals Amazon.com (no matter how easy it “looks”) for a few thousand dollars. If you have grandiose dreams for a web presence, be prepared to have a budget that matches. My best advice is to discuss your needs and budget with us. I can then take this information and develop dozens of ideas and scenarios for you to consider.

In short time, together I will have created the perfect blend of needs, goals and budget limits that can breathe life into your web presence.

View All Articles & Considerations

Available Services