| Unraveling the fabric of SEO
Hundreds of manuals and countless articles have been written on the strategies behind search engine optimization. Hot debates and endless posts continue to litter forums and blogs all around the world with SEO advice...some good, some bad. Software programs that promise top rank are everywhere, but while they glaze over the basics, they are still no match for manual search engine positioning efforts. And just when people think they've solved the mystery, the search engines change their criteria and the race starts all over again.
When you consider the dozens upon dozens of factors that determine where your web site is ranked after a search, it can become quite daunting to the inexperienced. You have enough on your plate and most site owners don't have the time to read hundreds of pages about SEO strategies, implement these strategies, and then wait to see the results before tweaking and repeating the process over and over again.
If you are like the majority of my SEO clients, you don't really care about the how's and why's behind my ability to achieve top ranking, you just want it done properly, ethically, and efficiently.
And this is what I specialize in. I have a solid track record of SEO performance as my portfolio will attest, and you'll find my personal approach to be quite refreshing.
I do it right or I don't do it at all
Unless you have a clear understanding of each search engine and how they analyze a web page for positioning, you risk being mired in obscurity or penalized for using illegitimate methods, even if done by accident.
By applying proven methods and strategies, I take the worry out of SEO cultivation so that you can concentrate on your business. I am committed to delivering both short and long-term SEO results so that your web site enjoys top rank for years to come...even as changes in search engine algorithms come and go.
Every search engine optimization project is treated to one-on-one attention and every strategy is custom built for each client. Depending on your desired keywords, genre of business, and underlying budget, I can tailor a program to match.
Setting the stage for success
My first order of business is to make sure that your web site is even conducive to search engine optimization success. After all, if the canvas is flawed, the paint just won't stick. This is why I ensure that my efforts won't be in vain by establishing a solid foundation for growth.
Once I'm able to see your web site, I'll analyze a number of different areas that have an impact on SEO potential, including the Title tag, META tags, site copy, embedded links, navigation, seo-oriented tags, etc. While my initial analysis won't be nearly as thorough as the full scrubbing your web site will get once I'm in action, it will certainly give me an indication of how much work your site might need before pursuing SEO.
Following my analysis, I'll provide recommendations and proposed solutions based on your desired budget. Where my minimum for SEO development is $600, most clients desire to spend between $2,000 and $4,000 for a custom-tailored program. Others have opted for enterprise-level SEO solutions, and rates for projects of this size range from $8,000 to $15,000 and up depending on the complexity of the campaign.
Depending on your goals and budget, I am ready, willing, and able to provide the following: • I will conduct a full analysis of your web site and provide recommendations before acting
• I will determine the keywords and phrases that provide the best potential for rank
• I will optimize your web site to maximize search engine potential
• I will create and/or optimize all META, Title, and ALT tags
• I will provide keyword-intensive pages to help bolster your site's theme and relevancy
• I will embed links and modify navigation to ensure a full and efficient crawl by the engines
• I will create new keyword-rich articles so that engines become dizzy with new content
• I will harvest relevant inbound links to help boost your site's popularity and PR (page rank)
• I will hand submit your new website to the major search engines
• I will monitor and cultivate your ranking so that you gradually float to the top and stay there Ethical efforts equate to long-term results
There are certainly some tricks that unscrupulous webmasters try and use to sneak their way into the top pages, but these efforts never last and most sites risk being penalized or even banned by the engines as a result. Yes! It does happen!
I take pride in my abilities and don't need to resort to illegitimate methods to achieve top rank. You are assured that all of my SEO efforts are driven by a concept of content over trickery. I never employ underhanded methods such as cloaking, doorways, keyword spamming, invisible content, etc. Everything I do with regards to search engine optimization is content based so that the results are solid and for the long term.
When you consider the massive increase in exposure and traffic that my SEO efforts can bring, you'll quickly come to appreciate the value behind my services. While probably more expensive than basic providers, the results I serve are far superior. Best of all, my SEO efforts require very little maintenance because they are built to last.
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